One of the most pressing business challenges facing consumer goods manufacturers is not the identification of business opportunities in the digital space, but the prioritization of the many opportunities across the e-commerce ecosystem, according to “The Commerce Score Helps Prioritize Digital Opportunities.”
“When it comes to selecting priorities, many suppliers are often quick in their choosing, leaving out critical drivers like the interaction between online and offline, supply chain complexity, product readiness, shopper preferences and platform functionality,” according to Sherif Fahmy, senior vice president, business arts, at IN Connected Marketing. “Or, they may be paralyzed by the endless array of measures that can be included in the process, leading to an over-engineered, statistical nightmare that’s perceived as impressive, yet is highly ineffective.”
The Advantage Solutions Commerce Score, a proprietary, quantifiable prioritization tool, helps manufacturers prioritize their digital business across brands, retailers and platforms.