The latest trends in packaging address consumers’ social and environmental concerns, such as safety and sustainability, while leaning into their aesthetic preferences, such as minimalist graphics, according to “Packaging Trends: Functional and Eye-Catching,” a new infographic by SMARTeam, Advantage Sales’ consumer goods insights team.

Consumers are looking for packaging that is safe, sanitary and tamper-resistant, but also recyclable, the infographic shows. Retailers are seeking packaging that supports grab-and-go meals, while brands are looking for designs that allow shoppers to check for a product’s freshness and shows off its shape, size and texture.

Infographic of packaging trends

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