IRVINE, California — Kimberly Senter has been named executive vice president, analytics, insights and intelligence for Advantage Sales. Senter, who previously served as vice president of commercial solutions for Johnson & Johnson, succeeds Lori Stillman.

Stillman has accepted a new role leading research and insights with the National Association of Convenience Stores (NACS), in Alexandria, Virginia. The new role enables her to continue to lead insights in the convenience sector of today’s disruptive retail landscape, while allowing her to align her travel to better meet the needs of her family.

Senter will lead the delivery of insights; thought leadership; and category, customer, shopper and advanced analytics in support of Advantage Solutions’ clients and customers and the development of new Advantage solutions and services.

At Johnson & Johnson, Senter served on the company’s U.S. Customer Development Leadership Team and was responsible for leading the strategic direction of the U.S. Commercial Solutions team. She previously served as vice president of category management and sales strategy at Samsung Electronics America, where she was responsible for developing new capabilities to drive growth. Earlier in her career, she held sales and marketing roles at Unilever, Warner Lambert, Nielsen, Seagram and Catalina Marketing.

“We’re thrilled to welcome Kimberly to the Advantage family,” said Lisa Klauser, president, sales of Advantage Solutions. “A recognized leader in consumer goods, she brings the proven ability to develop strategic priorities, nurture the development of new, innovative capabilities and strengthen external partnerships.

“We are grateful for Lori’s five years of service and her many accomplishments as an Advantage team leader, including the transformation of our Adlumina analytics platform and the growth of our insights and intelligence capabilities.”

Senter has been recognized as one of the Path to Purchase Institute’s Women of Excellence, Profiles in Diversity Journal’s Women Worth Watching, the YMCA of Greater New York Black Achievers in Industry, Consumer Goods Technology’s Visionaries and Progressive Grocer’s Top Women in Grocery. She is a member of the Category Management Association and previously served on the Rutgers Design Thinking Advisory Board. Senter is active with the Network of Executive Women and has volunteered with the Girl Scouts of the USA and the Boys & Girls Clubs of America.

Senter earned a bachelor of science degree from the Florida A&M University School of Business and Industry.

Advantage Solutions