The team from Hatch, the Advantage branding and design agency, has returned from this year’s Natural Products Expo West with keen insights into which emerging product trends are going mainstream.

From hot and spicy flavors to AI food tech and more, “The Expo West Trend Report 2023” identifies six key developments, which Hatch has tagged:

  • It’s a Vibe — Brands are embracing the more spiritual side of life with everything from crystals, tinctures, oils and chakra vibrations built right into the pack.
  • Take Me to Your Leader — AI food tech is precisely matching flavor profiles across categories without the impact on the planet or our bodies.
  • It’s Getting Hot in Here — Bright, colorful — and hot — new spices, sauces and main dish starters are expanding consumers’ palates.
  • Roller Coaster of Life — Functional food and beverages offer ingredients to balance every mood and whim.
  • Play for All — Reinvented favorites and playful snacks tap into a healthy dash of nostalgia for kids from the ‘90s who are parents today.
  • All Hands on Earth — Regenerative agriculture isn’t new, but its growth across categories is being supported by more and more brands.

Download the report to learn which brands are tapping into these latest trends.