The team from Hatch, the Advantage branding and design agency, returned from Expo East with keen insights into emerging product trends.

“Expo East Trend Report 2022″ identifies five key developments, which Hatch has tagged:

  • Morning Sunshine — expansion into breakfast and the a.m. daypart
  • Green Gobblin’ — veggie-forward products
  • Work It, Girl —female-founded brands
  • Recess Riches — reinvented classics as packed-lunch options
  • Souper Saucy — brands giving new twists on soup and sauces

Download the report to see which brands are showing up strong.

Download the Report