As consumer packaged goods and retail companies navigate e-commerce demand at a faster pace of acceleration than ever predicted, partnerships between brands, retailers and their sales and marketing partners have become even more important for success.

In this “C-Suite Conversations” interview, Advantage Solutions CEO Tanya Domier speaks with IRI CEO Kirk Perry about how these collaborations evolved during the pandemic. She also shares her views on the changing consumer goods and retail landscape, the transformation of sales and marketing firms into data and technology partners and creating seamless omnichannel experiences.

 

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