Bringing Flixmedia into the group broadens and complements the capabilities we can offer all of our clients."
LONDON — Advantage Smollan, the European joint venture between Advantage Solutions and Smollan Group, announced today its acquisition of Flixmedia, the leading global platform for the distribution of rich brand content to leading online retailers.
Through the management and syndication of brand assets, Flixmedia’s platform drives sales conversion, basket value and profit margins with impactful solutions designed to engage shoppers. Terms of the transaction were not disclosed.
Flixmedia helps brands and retailers optimize and influence sales across all channels with personalized shopper experiences. Leveraging their global retailer network of more than 1,200 online properties across 68 countries, Flixmedia’s platform brings a turnkey solution to the constant challenge of distributing consistent, comprehensive and compelling content online.
Flixmedia will continue operating under its current name and founder and CEO Scott Lester will continue leading the organization.
“As consumers continue to start the shopper journey online, whether it be for research or purchase, Flixmedia is there to support them with the highest quality content across the largest retailer network available,” said David Cortese, president of Advantage Digital Technology. “There’s no doubt Flixmedia’s proprietary solution will help drive growth for our brand and retailer partners throughout the world.”
Advantage Smollan COO Laurence Clube said, “Bringing Flixmedia into the group broadens and complements the capabilities we can offer all of our clients and I couldn’t be more excited about working with Scott and his team.”