IRVINE, California — Advantage Marketing Partners, a collective of agencies with expertise spanning brand creation and design, retail and consumer experiences, data and digital design, consumer and shopper marketing, and foodservice marketing, and one of those agencies, AMP Agency, have been named two of the Adweek 100: Fastest Growing Agencies.
Advantage Marketing Partners was ranked No. 40 and AMP Agency No. 88 on Adweek’s inaugural list of organizations large and small, from all over the world, whose industry presence is on the rise. Covering 21 different disciplines from full-service to performance, creative consultancies to experiential, the honor was given to the agencies that have achieved significant growth over the past three years.
To be eligible for the Adweek 100: Fastest Growing Agencies list, agencies provided three years of earned revenue from 2016 to 2018 and were required to have revenues of at least $250,000 in 2016.
“We’re honored and incredibly proud that our business efforts have been recognized by Adweek,” said Gary Colen, chief executive officer and founder of AMP Agency. “Clients come to us because in today’s complex marketing landscape, they need a partner with a radical approach to creativity. We use small, intensely integrated teams with varied skill sets. Our teams question industry norms, allowing us to connect disparate dots in new, unexpected ways and drive businesses forward.”
Since its founding in 1994, AMP Agency has grown from a regional, experiential business targeting college students into an award-winning national agency with offices in Boston, New York, Seattle and Los Angeles. AMP Agency also operates Austin-based Adlucent, a performance-based marketing technology and analytics company that provides AMP Agency clients with performance media capabilities.
Advantage Marketing Partners agencies include branding and design agencies Hatch and Daymon; consumer marketing and shopper agencies EDGE, IN Connected Marketing, RED/E and Upshot Agency; digital, data and brand experience agencies AMP Agency, Adlucent and Jun Group; retail and experiential agencies Advantage Customer Experience, Advantage Fulfillment and Collateral, Brand Connections, Bump Club & Beyond, Club Demo Services (CDS), Daymon Interactions, Eventus and Sunflower Group; and away-from-home and culinary agencies Marlin Network and CSSI.
“This award is a testament to these award winners’ drive and dedication to the industry,” noted Adweek Senior Editor for Creativity and Agencies Doug Zanger.