Advantage is an exceptional company with an incredible track record, strong brand equity and tremendous opportunities for growth."

NEW YORK — Funds advised by Apax Partners have agreed to sell their majority ownership stake in Advantage Sales & Marketing LLC to affiliates of the private equity firm Leonard Green & Partners LP and funds advised by CVC Capital Partners.  Members of Advantage’s senior management will continue to maintain a significant equity interest in the company, which is expected to achieve 2014 revenue of approximately $1.6 billion.

With offices strategically located throughout North America and a dynamic team of more than 38,000 associates, the world’s leading consumer goods suppliers and retailers rely on Advantage as their solution for outsourced sales and marketing services in the retail and foodservice industries.  The company’s service portfolio includes headquarter sales and support, retail merchandising and marketing services.

Apax Funds purchased a controlling stake in Advantage in 2010. During Apax Funds’ ownership period, Advantage achieved substantial growth, both organically and through strategic acquisitions by enhancing its core service offerings in existing channels, expanding into new channels and enhancing the technology platforms used to collect, analyze and deliver actionable insights to clients.

“Apax Partners have added tremendous value to Advantage over the past three-and-a-half years,” said Advantage CEO Tanya Domier. “This partnership has been a textbook example of how a private equity firm and a management team can create value together through collaborating on strategy, growth and vision and being willing to work hard to take a good company to great!  We set out with a clear vision, worked hard together and focused on accelerating growth, and that is exactly what we accomplished.

“We now enter the next chapter of Advantage’s history, ready to work closely with our new partners at LGP and CVC to build upon our successes. As leading private equity investors in the business services, retail and consumer sectors, I am certain they will assist in creating new and exciting paths to growth as we seek the position of an undisputed global leader of business services solutions. We could not be more excited about our future.”

Christopher Stadler, managing partner at CVC, remarked, “Advantage has earned an exceptionally loyal and growing base of clients by continually finding new ways to help them win in the marketplace. We are delighted to have the rare opportunity to back a team that has accomplished so much yet has many pathways to sustain significant future growth.”

Alex Pellegrini, partner in the consumer group at Apax Partners, commented: “It has been a tremendous honor to partner with Tanya Domier and Sonny King. Through Tanya’s leadership, Advantage has built the best team in the business and we are proud of the successes we’ve achieved together during Apax’s investment period. We wish Tanya and her new partners the best during the next phase of the company’s evolution and are confident they will achieve great things given ASM’s long-term prospects.”

The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2014. BofA Merrill Lynch (lead advisor) and J.P. Morgan Securities LLC are serving as financial advisors to Advantage and Apax and Skadden, Arps, Slate, Meagher & Flom is acting as legal advisor. Latham & Watkins LLP acted as legal counsel to LGP in connection with the transaction. Simpson Thacher & Bartlett LLP acted as legal counsel and Morgan Stanley served as financial advisor to CVC in the transaction.

The debt financing for the transaction has been committed by BofA Merrill Lynch, Credit Suisse Securities (USA) LLC, and Deutsche Bank Securities Inc.

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About: Apax Partners

Apax Partners is one of the world’s leading private equity investment groups. It operates globally and has more than 30 years of investing experience. Apax Partners has advised funds that total over $40 billion around the world in aggregate.


About: Leonard Green & Partners, L.P.

Leonard Green & Partners L.P. is one of the nation’s preeminent private equity firms with over $15 billion of private equity capital raised since inception. Founded in 1989, the firm has invested in 70 companies with aggregate value of $74 billion in the form of traditional buyouts, going-private transactions, recapitalizations, growth capital investments, corporate carve-outs and selective public equity and debt positions.


About: CVC Capital Partners

CVC is a leading international private equity firm. Founded in 1981, CVC today has a network of 20 offices and some 250 employees throughout Europe, Asia and the US. CVC manages funds on behalf of over 300 investors including pension funds, financial institutions, sovereign wealth funds and other investors. To date, CVC has secured commitments of over US $56 billion in funds and has completed over 300 investments in a wide range of industries and countries across the globe, with an aggregate transaction value of US $172 billion. CVC funds own over 55 companies worldwide, which generate over US$120 billion in revenues and employ around 400,000 people.

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