Halverson Group is renowned for fusing behavioral science with strategic analytics."

IRVINE, California – Advantage Solutions has added Halverson Group, a rapidly growing research, analytics and strategy firm, to its portfolio of award-winning marketing agencies that make up Advantage Marketing Partners.

The agency, based in Oak Park, Illinois, is renowned for fusing behavioral science with strategic analytics to help global brands understand how and why people think, feel, act and choose, according to Advantage President, Consumer & Shopper Marketing Brian Kristofek.

“Halverson Group’s forward-thinking strategists have developed patented business models, uncovered billion-dollar market opportunities, redefined national brands and developed new business processes and revenue channels for some of the most revered brands in the world,” Kristofek noted.

Halverson Group will continue to be led by Founder and President Ron Halverson and Managing Director Laura Radak.

“The Halverson team is thrilled to join Advantage and add our motivational intelligence and strategy expertise to the company’s strong portfolio of consumer goods, retail, shopper, foodservice, experiential and digital marketing capabilities,” Halverson said. “Our combined strengths will bring even greater growth potential to our client partners in an increasingly challenging, always-evolving marketplace.”

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