IRVINE, California — Advantage Solutions has acquired Quantum Networks, a New York City-based e-commerce retailer and agency representing more than 100 brands on seven global online marketplaces. Terms of the transaction were not disclosed.
A leading Amazon third-party seller across a wide range of categories, including consumer electronics, audio, sports and outdoors, health, household, and camera and photo, Quantum provides brand management and brand identity services. These include minimum advertised price monitoring, targeted online advertising strategies, brand optimization through enhanced online content, detailed monthly reporting, forecasting and reverse logistics to ensure full in-stock rates and customer-review monitoring.
Quantum is the latest addition to Advantage Digital Technology, a division Advantage launched in 2015 to help clients find and optimize omnichannel opportunities. Advantage Digital Technology companies offer business intelligence solutions that automate reporting and provide critical insights; content services that help clients create, enhance and syndicate their brand content; and e-commerce services that optimize brands’ online presence and sales.
“The Quantum team has excelled at building strong relationships with brands and delivering results,” said Chris Butler, president of Advantage Digital Technology. “As third-party selling continues to grow, Quantum continues to innovate to drive sales for brands and their online retail partners. We’re delighted to welcome the Quantum team to the Advantage Digital Technology family.”
In addition to working with Amazon, Quantum represents brands on E-Bay, Newegg, Walmart.com, Reverb, Google Shopping Actions and Quantum’s own Blucoil.com consumer electronics and audio site. Blucoil sells Quantum’s proprietary Blucoil-branded products and “Blucoil bundles,” which pair Blucoil accessories with partner brands’ complementary products.
Quantum was founded in 2008 and is managed by President Jonathan Goldman and Chief Operating Officer Eytan Wiener.
“We are very excited to join Advantage Solutions in expanding our resources and our expertise with a shared vision for growth for us and our brand partners,” Goldman said.