The alcohol beverage industry has been impacted by a year of disruption, fluctuating habits and shifting preferences. In its latest report, EDGE Marketing, an Advantage Marketing Partners agency, examines trends that have significant implications for the category.
“5 Trends Driving Global Alcohol Beverage in 2021 and Beyond” explores developments in:
- At-home drinking
- At-home shopping
- The premiumization of alcoholic beverages
- The differentiation among ready-to-drink beverages
- Consumers drinking in moderation