Adlucent’s “2022 Holiday Outlook: Consumer Shopping Insights for Retailers” dives into the year’s consumer sentiment trends and buying patterns, plus retailer behavior, to help retailers set up fourth-quarter digital advertising campaigns that outperform.
“While no one can truly see the future, our look at the hard data and factors at play will hopefully give retailers a clearer picture of what to expect from consumers as they shop this holiday season,” Adlucent Senior Director, Strategy Brad Costella said.
The report includes:
- A 2021 retail holiday recap
- A look at 2022 consumer spending
- Online vs. off-line shopping trends
- Forecasts for 2022 buying behavior
- The role of pricing and discounts
- Projected 2022 holiday spending