Adlucent’s “2022 Holiday Outlook: Consumer Shopping Insights for Retailers” dives into the year’s consumer sentiment trends and buying patterns, plus retailer behavior, to help retailers set up fourth-quarter digital advertising campaigns that outperform.

“While no one can truly see the future, our look at the hard data and factors at play will hopefully give retailers a clearer picture of what to expect from consumers as they shop this holiday season,” Adlucent Senior Director, Strategy Brad Costella said.

The report includes:

  • A 2021 retail holiday recap
  • A look at 2022 consumer spending
  • Online vs. off-line shopping trends
  • Forecasts for 2022 buying behavior
  • The role of pricing and discounts
  • Projected 2022 holiday spending
Download the Report