In 2015 Advantage and Smollan became the world's leading retail solutions company when they formed a global partnership that leverages each other's footprints and best practices to provide seamless global services for deeper, broader strategic partnerships with clients.

Europe – Advantage Smollan​

Advantage Smollan provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. The company combines Advantage's and Smollan's best practices and resources with the extensive experience and market leadership of each portfolio company – all aligned in service excellence, thought leadership, and entrepreneurial spirit to deliver better results for clients and customers.

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Africa, Asia, and Australia – Smollan

Smollan is an international retail solutions company that delivers growth for retailers and brand owners across five continents through leading solutions in field sales and retail execution, activation, information, and technology. With extensive industry experience, an exceptional human platform, and sophisticated systems, Smollan has provided consistent service excellence to retailers and manufacturers for three generations. We see ourselves as the pivot point where the retailer, brand owner, and shopper intercept.​​

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