In 2012, Advantage formed a dedicated Fresh team to serve clients in the growing perimeter categories of meat, seafood, deli, dairy, and bakery. Over the last six years, this vertically-aligned team has expanded both organically and through the acquisitions of strong regional sales agencies focused in Fresh categories. The team has delivered significant growth for clients through its combination of national coverage with regional expertise and other key points of difference:
- Proactive sales professionals with deep experience in perimeter categories and established relationships with retail partners.
- Dedicated Fresh category management team providing the insights to drive client businesses.
- Fresh Retail Specialists helping sell at retail, train retailers’ employees on client products, and gather timely information in-store.