Advantage dedicates a vertically aligned team to the Dollar channel that includes a cross-functional team of headquarter, administration, marketing, and category management channel professionals that are knowledgeable regarding brand initiatives and go-to-market strategies.

  • Our dedicated Dollar associates have extensive tenure and experience calling on this channel, and their established relationships gain them access to key decision makers.
  • Our experience in the channel provides the expertise to consult and lead manufacturers through product and pack customizations as well as the development of customer-specific initiatives.
  • Our responsive analytics team takes market and retailer data and generates custom scorecards that address the specific needs of both the retailer and client.​​​​​​​