Shoppers visit fewer stores, and on their own terms

Grocery shoppers are frequenting fewer different stores these days, as the out-of-stock havoc of the pandemic continues to fade into memory. Today, unlike then, where people shop is determined more by their lifestyles, budgets and individual preferences — and not so much the availability of items that once had them “retail surfing” to fill their weekly basket.

According to the Advantage Shopper Outlook, Americans are buying groceries from an average of 4.1 different stores. This marks a significant drop from the 5.5 average stores shopped in 2021, when out-of-stocks and supply chain issues continued to impact the retail landscape and drove consumers to multiple stores to find items.

Still, two-thirds of shoppers today have a couple of preferred stores where they spend the most money.

Download your free copy of the Advantage 2024 Shopper Outlook report today.

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The Advantage 2024 Shopper Outlook was sponsored by Advantage Customer Experience; Ajinomoto; Pete & Gerry’s; RIOT Energy; StarKist; Daisy Brand; Musco Food Corp.; The Krusteaz Company; Reynolds Consumer Products; Upfield; and Utz Brands.

 

Download your free copy of the Advantage 2024 Shopper Outlook Report

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