Going mobile: Consumers turn to their devices in-store and ahead of shopping trips

Nearly one in three grocery shoppers uses their mobile device while shopping, and more than 40% say mobile apps and updates are important services they consider when selecting a retailer.

That’s according to the latest findings from the Advantage 2024 Shopper Outlook survey, which finds that digital and mobile services are not just for online grocery shoppers looking for pickup or delivery.

Here are some highlights from the report:

  • The various ways shoppers use their mobile devices in-store
  • How different age groups use their devices to shop
  • Types of promotional media being offered digitally
  • Why a digital presence is important to retailers and customers

Download your free copy of the Advantage 2024 Shopper Outlook report today.

Do you have a question about our report or want to speak with an Advantage representative directly? Fill out our contact form for a prompt reply.

Please contact [email protected].

The Advantage 2024 Shopper Outlook was sponsored by Advantage Customer Experience; Ajinomoto; Pete & Gerry’s; RIOT Energy; StarKist; Daisy Brand; Musco Food Corp.; The Krusteaz Company; Reynolds Consumer Products; Upfield; and Utz Brands.

Download your free copy of the Advantage 2024 Shopper Outlook Report

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