Chief Executive Officer
Tanya Domier is Chief Executive Officer of Advantage Solutions. She has served on the company’s Board of Directors since 2006.
After beginning her career with The J.M. Smucker Company, Domier joined Advantage in 1990 and quickly rose through the company’s ranks, holding a variety of executive-level positions in sales, marketing, and operations.
In 2000, Domier led the formation of Advantage’s marketing division, Advantage Marketing Partners, which delivers effective marketplace solutions by intimately understanding retailer and manufacturer needs and grounding programs in shopper insights. In ten years, the division rose to the top ten of the PROMO 100 and came to offer a full suite of services from shopper and experiential marketing to custom content, digital, and multicultural solutions. For four years in a row it has been ranked by Advertising Age as the #1 Experiential and Event Marketing Agency and #1 Promotional Marketing Agency in the U.S.
As President and Chief Operating Officer, a position Domier held from 2010 until assuming her CEO role in January 2013, she developed a new strategic plan for the company with focus on 5 Pillars: People, Culture, Creating Raving Fans of Clients and Customers, Operational Efficiency, and Growth. This strategy fosters a performance-driven culture that emphasizes the importance of proactively adding value and delivering results for each of Advantage’s clients and customers. These efforts led to the transformation of Advantage from a sales and marketing company to a leadership position in business services and solutions for brands and retailers.
As CEO, Domier continues to strategically shape the future of Advantage. The company recently began developing a suite of digital technology solutions to help brands and retailers address the challenges they face in today’s omni-channel world. Advantage is also growing its international presence to offer integrated outsourcing solutions to multi-national clients, providing them with a single strategic partner and best practices across geographies.
In addition to her duties at Advantage CEO, Domier is a member of the Board of Directors of Nordstrom, Inc. and also of Enactus, an international nonprofit organization promoting entrepreneurship for college students.
Domier holds a bachelor’s degree in Political Science from California State University, Chico. She lives with her husband and three teenage sons in Orange County, CA.