Chief Executive Officer
Tanya Domier is Chief Executive Officer of Advantage Solutions ("Advantage"), North America’s leading provider of outsourced sales, marketing and business solutions for a client's portfolio that includes many of the most recognized CPG brands and retail banners in the U.S. She has served on the company’s Board of Directors since 2006.
After beginning her career with The J.M. Smucker Company, Domier joined Advantage in 1990 and quickly rose through the company’s ranks, holding a variety of executive-level positions in sales, marketing, and operations.
In 2000, Domier led the formation of Advantage's marketing division, Advantage Marketing Partners, which delivers effective marketplace solutions by intimately understanding retailer and manufacturer needs and grounding programs in shopper insights. In ten years, the division rose to the top ten of the PROMO 100 and came to offer a full suite of services from shopper and experiential marketing to custom content, digital and multicultural solutions. For the past three years it has been ranked by Advertising Age as the #1 Experiential and Event Marketing Agency and #1 Promotional Marketing Agency in the U.S.
As President and Chief Operating Officer, a position Domier held from 2010 until assuming her CEO role in January 2013, she developed a new strategic plan for the company with focus on 5 Pillars: People, Culture, Creating Raving Fans of Clients and Customers, Operational Efficiency, and Growth. This strategy fosters a performance-driven culture that emphasizes the importance of proactively adding value and delivering results for each of Advantage's clients and customers.
As CEO, Domier continues to strategically shape the future of Advantage. Recognizing that today’s CPG sales managers require an advanced skillset and general-management mindset, she implemented a new leadership immersion program for recent college graduates, and is increasing Advantage's strength in technology by expanding its analytics, insights & intelligence platform and insight driven strategies. Also under her leadership, Advantage continues to broaden its reach through expansion into new channels, services and countries, and has completed 48 acquisitions over the last four years. In addition to her duties at Advantage CEO, Domier is a member of the Board of Directors of Nordstrom, Inc. and also of Enactus, an international nonprofit organization dedicated to inspiring students to improve the world through entrepreneurial action.
Domier holds a bachelor’s degree in Political Science from California State University, Chico. She lives with her husband and three teenage sons in Orange County, CA.