Headquarter Relationship MANAGEMENT
Clients continue to turn to Advantage to manage their headquarter relationships because of our unmatched customer alignment and sales execution strategies.
Customer Alignment & Partnership
Advantage customer team leaders build tenured, trusted relationships with senior customer executives that give them a deep understanding of retailer strategies, processes, innovations, and tactical hot buttons. Advantage also has teams that perform services onsite at key retailers, providing our clients with even greater visibility, support, and influence at headquarters. Advantage's full-service and headquarter assist clients regularly leverage our leaders and their embedded teams to help guide strategies and engage with customer executive levels on partnership opportunities and joint business planning initiatives.
Advantage maximizes sales results through the flawless execution of client business plans. Our business managers sell in new and existing items, pricing changes, and promotional and display programs through compelling, data-driven plans and recommendations. These plans are built with the help of Advantage Category and Space Management resources and our leading-edge analytics, insights & intelligence platform. The opportunity identification process and pricing, distribution, and promotional optimization analysis behind our customer presentations are robust, incorporating consumption data, shopper insights, consumer research, and demographic information.