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Analytics, Insights & Intelligence

Advantage's Analytics, Insights​​ & Intelligence (Ai2) vertical furnishes both the proactive, analytical talent, and the data resources and technology needed to build insight-based, sales-driving business plans for our clients and customers.


Advantage has over 325 in-field category ma​nagement and space management professionals. They support our sales teams with the analytics and insights that fuel winning sales plans, secure new item distribution, improve trade-promotion effectiveness and optimize pricing, assortment, and shelving plans. In addition, our SMART™ custom research consultancy is available​.

Data & Technology

We deploy a range of technological solutions, including our exclusive Speed to Insight™ platform that gives business managers easy access to sales opportunities, shopper insights and trends, and provides category managers with a combination of consumption and financial metrics to improve promotion planning and forecasting.

​Speed to Insight™ Platform

Advantage's Speed To Insight™ suite addresses the increasing complexity and expansiveness of industry data, client category portfolios, and retailer geographic footprints. Advantage business managers use the proprietary toolset to conduct robust analytics and deep category reviews. Its step-by-step discovery process enables users to quickly assess, analyze, and apply data in compelling sales pitches. It leverages data across multiple categories and retailers to provide a sweeping look across the entire landscape of a manufacturer's portfolio. This lets us quickly identify where our clients have the biggest growth opportunities and most pressing performance issues. Household panel data provide insight into how retailers are aligning with shoppers.

Advantage category managers use the platform to mine data-intensive sales causal elements and provide Speed To Insight™ on promotion, distribution, pricing and assortment market drivers.

SMART™ Market Research


Drawing on a wide range of resources, SMART™ Market Research specializes in solving retail issues and providing custom consumer, retailer, and vendor insights via intelligent research reports that enable businesses to better understand and respond to consumer purchase behavior. The team's proprietary Path to Purchase (P2P) methodology allows clients to go beyond the traditional Consumer Decision Tree and identify the decision points that affect how and why consumers purchase a particular product or brand.

The SMART service agency is made up of certified market research specialists who integrate their consumer packaged goods expertise with a blend of traditional marketing and proprietary research methodologies to complement our existing service offerings.