Advantage's Analytics, Insights & Intelligence (Ai2) vertical furnishes both the proactive, analytical talent, and the data resources and technology needed to build insight-based, sales-driving business plans for our clients and customers.
Advantage has over 325 in-field
category management and
space management professionals. They support our sales teams with the analytics and insights that fuel winning sales plans, secure new item distribution, improve trade-promotion effectiveness and optimize pricing, assortment, and shelving plans. In addition, our
SMART™ custom research consultancy is available.
Data & Technology
We deploy a range of technological solutions, including our exclusive
Speed to Insight™ platform that gives business managers easy access to sales opportunities, shopper insights and trends, and provides category managers with a combination of consumption and financial metrics to improve promotion planning and forecasting.