Publications Archive

Inside Advantage, Winter 2015: The industry may be abuzz with predictions for change in 2015, but one thing remains constant: Advantage's commitment to provide efficient and effective services and deliver the industry's most flexible solutions for our clients. Nowhere is this more obvious than within the pages of Inside Advantage. The Winter 2015 issue covers a lot of ground, from a new feature of our Speed to Insight analytics, insights​​ & intelligence platform that helps Business Development Managers assess and optimize new item launches, to strategic Club channel acquisitions that provide unmatched insights and access at Costco, Sam's, and BJ's, to our expanded Hispanic retail selling team featured on this issue's cover.

Inside Advantage, Summer 2014: The latest issue of Inside Advantage is here! At Advantage we are igniting our mission to be the undisputed leader of business services by providing insight-based, mission-critical solutions for our clients and retail partners. Our cover speaks to our acquisition of LTE Group, a shopper and experiential agency dedicated to serving the growing U.S. multicultural market. We have also expanded our reach into the Pet Channel by bringing the capabilities of a national sales agency to this specialized space, and we are making strides in our analytics, insights​​ & intelligence capabilities by leveraging retailer shopper loyalty card data to gain actionable shopper insights that drive results for clients.

The Evolving Millennial, Recognizing Key Life Stages to Win Their Loyalty: Everyone who's anyone is talking about the Millennials. In a newly published report, “The Evolving Millennial: Recognizing Key Life Stages to Win Their Loyalty,” SMARTeamTM Market Research investigates this increasingly influential generation and what makes it tick. The free publication, the first in a series, defines and tracks three standout segments -“Impressionables,” “Conventionalists,” and “Motleys” - that showcase how life stages change buying behavior.

Inside Advantage, Winter 2014: At Advantage the turn of the New Year presents a time to both reflect on the past and look towards the future of our company and our industry. This winter issue of Inside Advantage is chock-full of news about the sustainable solutions Advantage developed in 2013 and insights to tackle the challenges of 2014. Read on to get the latest on the Kroger in-store sampling solutions, exciting acquisitions in Digital and Multicultural Marketing, and the latest predictions for the CPG consumer landscape.

Raising the Bar on CPG Sales Force Talent With the evolution of the retail landscape, the need for an evolved talent profile in the CPG sales force makes the difference in helping vendors and retailers alike succeed in today's increasingly competitive marketplace. Advantage partnered with Retail Leader and Progressive Grocer to show how we created a reliable channel for identifying and cultivating a new generation of leaders prepared to tackle the sales and marketing challenges presented by an ever-changing retail industry.

Health Conscious Attitudes Shape Business Decisions This new study from the Advantage SMARTeam details powerful consumer health insights that drive shopping behavior. The report explores health and lifestyle attitudes of consumers and how businesses can develop strategies to get consumers on the right track to better health. By catering to consumers' needs, businesses can boost sales with better business decisions.​

Inside Advantage, Summer 2013: In this latest issue of Inside Advantage, we explore topics from cracking the code on retail distribution deficiencies to Advantage's latest acquisitions in Perishables. We also sit down with President and COO Mike Salzberg to discuss recent trends in our rapidly changing industry and how Advantage is keeping pace with innovation.

Distilling Data for the Most Effective Promotions and In-Store Merchandising In an era of Big Data, business and category managers must quickly navigate through vast landscapes of data to mine the most meaningful nuggets of insight and opportunity. Advantage teams up with Retail Leader and Progressive Grocer to show how we accomplish this with the help of our proprietary Speed to Insight™ analytics, insights​​ & intelligence platform, which includes a new robust trade promotion and assortment optimization tool.

Inside Advantage, Winter 2013: The inaugural edition of Inside Advantage celebrates Advantage's 25th year, celebrating achievements from the launch of our Causal Opportunity Explorer analytics, insights​​ & intelligence application to the innovative retail Pitch Book technology that has changed the way retail teams add value in store.

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